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Capturing the Latest Trends for women
Virtual worlds: The next Facebook? - CNN.com
08.10.07 | No Comments

Virtual worlds: The next Facebook? - CNN.com is an interesting article about the predicted boom of the “metaverse”, 3D interactive worlds where users interact via avatar. While I understand the attraction of immersion and rich experience, I think many of these studies overlook a key point- to truly represent a physical world there needs to be some perceived separation of the user from information. I.E., for me to believe that I’m on an island, the palm tree needs to be certain distance from me, the cabana another, and the sponsored kiosk yet another, and the time I spend getting from Point A to Point B helps reinforce the perception. When I’m online now, I have the convenience of accessing a multitude of information and sources immediately from my homepage, facebook page, search results, etc., and that’s a key advantage that I’d be sacrificing in 3D. Also, it is much easier (and faster) to scan text than other media- I would be hugely annoyed if the Washington Post or BoingBoing were only available via video or podcast, and the same is true with over 90% of the content I read everyday.

Much more intriguing, however, is the theoretical inverse of the metaverse, the geoweb. As dorky as it sounds, the ability to bring online in to “meatspace” will be much more valuable, IMHO, than bringing the inconvenience of the physical world online for most non-social, recreational uses. Being able to access limitless information wherever I am about a certain place, and read messages from other people about where to go, historical info, and which of my friends are nearby is very compelling, and has been hyped at this point much less. It also has the potential to be much more powerful for marketers in the next 3-5 years (think retail promotions, travel info, mobile advertising) than the metaverse will be in 10. I got through that whole post without mentioning the recent Second Life bank run! Whoops…

Same as it ever was?
05.08.07 | No Comments

Funny or Die, a Will Ferrell-fronted comedy video site, has received plenty of coverage around its launch, more around his involvement and their intro clip, “The Landlord” than around the user-contributed content, which has been more tepid. That said, there is an onslaught of theme-based video-sharing launches, based around humor, non-profits, tech, etc., which brings up a familiar scenario- What if the audience that YouTube has aggregated fragments right as marketers finally figure it out? The struggles that agencies are going through trying to adapt creative to the online video platform will only be compounded when assets will have to be adapted to different formats, channels, tagging systems, and communities in addition to figuring out appropriate length. Clearly many of the start-ups around today will not be around to witness this additional shift, but as marketers focus on the “what?” in a message, they should also be anticipating a much more complicated answer to the “where?”. Oh, and the same thing is happening to social networks as well, but I’ll save that for another post.

Understanding Mom Bloggers
08.03.06 | No Comments

Using the brand, sparkly new Technorati, I came across a great post about the mom blogger “revolution” - essentially, the growth of mothers starting and creating blogs. For anyone who has done random surfing on the blogosphere, its not a new thing, but there’s a lot going on with mom bloggers right now - particularly on the heels of the BlogHer convention - as well as a number of other great directories and the growing lists of top “Mom bloggers” (including a few of my favorites, like Busymom, SVMoms and many more).

Online News is News for…
07.18.06 | No Comments
Category: Trends | Online | Internet | New Media | News

…36 hours. In fact, due to a computer glitch yesterday in acessing the blog, this might actually no longer be news. According to the New York Times, the study, which was done by a physicist at the University of Notre Dame, the time frame was actually much longer than they initiatially thought (2-4 hours).  The study also provided an interesting looking into the readership habits of news - that users read in “bursts” vs. continually. I’d like to see a similiar study done again that also factors in:

- The use of RSS: Does it change readership? I know that at one point, individuals I’ve talked to (myself included) would continuously check their RSS feeds and then after a few weeks/months of use, they’d begin a process similiar to the ‘burst’ process.

-  Mobile technology & its effect on the news cycle. My geuss is that the more mobiel we get, the shorter lifespan a news story will have.

The ABC ‘Family’ hops online with another ARG
07.12.06 | No Comments
Category: Television | Internet | Gaming | ARG

ARGN reports that another member of the ABC family - ABC Family (Channel) is launching an Alternate Reality Game on July 23rd for its new show, Fallen. This comes on the heels of another ABC show with an ARG - The Lost Experience - which we here at New Media Sense have been following on and off. It’s nice to see more ARGs occuring within the TV world, as television as an episodic medium really lends itself nicely to the use of ARGs.

Internet’s Big Guys Hop into online programming
07.11.06 | No Comments
Category: Online | Internet | Video

MSN, Yahoo! and potentially AOL have launched (or are in the process of launching) some new online programming - MSN recently launched “Fan Club” - an online reality show focusing on a minor league team, while Yahoo! launched “The 9,” a Rocketboom-feel type show that runs down user voted sites and video clips each morning. The 9 is kind of neat, in that the video blog (sponsored by Pepsi) has a list of the links in each show - and when you click on each number, it takes you directly to that portion of the video, just in case you don’t want to wait for it. (Handy!).  More neat will be to see how they fare against the competition (like Rocketboom, should it ever re-launch). And finally, Searchviews (which hosted the story we linked to above) notes that AOL might be working on something with Dan Rather - but very few details seem to be available.

Thinking beyond CPC Advertising
07.06.06 | No Comments

Publishing 2.0 has a great post about a new study by Outsell regarding the decrease of CPC advertising due to click fraud. Interesting in itself, but his thinking beyond CPC is a great excersize in trying to figure out what will (or can) replace it - and I agree that merely swapping out CPC models for CPA won’t necessarily work. (It’s late in the day, so I’ll defer the big thinking about what could replace it for later).

Second Life and You
06.19.06 | No Comments

The annoucement that American Apparel has opened up a store in the online enviroment/game Second Life has generated some discussion in the blogosphere regarding what exactly Second Life is and how it might grow (and be used) in the future. Jaffe Juice points to an excellent article by Karl Long, who describes Second Life as less of a game, and more of a “co-creative environment,” with all of the interesting challenges and opportunities that such an environment creates.

Second Life, which has been around since 2003, has been of interest to those on the cutting edge of digital life for a while - with coverage from Make Magazine, Rocketboom (they’ve done more than one Second Life feature if memory serves) and Wired.  I tried it back in  2004, when it had been around for less than a year, and while interesting, didn’t seem to offer up the possibilities it does now, so I’m eager to jump back in and see what the (renewed) fuss is about.

Short Stuff for June 12th
06.12.06 | No Comments

Scoble leaves Microsoft, and LOTS of people blog about it (Technorati) (Congrats to Robert on the new gig - I’ll be watching PodTech far more than I did Microsoft, and a round of applause for being so positive about the whole blog avalanche that followed his annoucement)

Page Views 2.0 - is there a difference between Web 2.0 and Web 1.0’s modus operandi? (ReadWriteWeb)

Blogging for Dollars: Bruce Sterling on the lack of need for Web 2.0 advertising (Wired)

Engagement: Once again starts tounges a-wagging
06.09.06 | No Comments
Category: Trends | Internet | Marketing

Today Mediaedge: cia annouced a new executive level position to measure engagement on and offline (how much do we love the on/offline tie-together?) while Jaffe Juice has some strong words for the problem with the current view of engagement.

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