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Two “It” Bags Duke it Out in Court
06.04.08 | No Comments

Louis_vuitton_dooney_burke_2

While both of these logo-ridden bags are ridiculously ugly, they managed not only to commit crimes against good taste...but to waste four years of the court's time in a heated copyright dispute. Louis Vuitton has maintained that the Dooney & Burke "It" bag infringed on LV's Takashi Murakami-designed Monograme Multicolore...however the court wasn't buying.

Louis_vuitton_murikami_2 "[Louis Vuitton] offered no proof that the similarities in the marks is likely to confuse ordinary consumers, whether it is at the point of initial interest, point-of-sale, or post-sale," wrote U.S. District Court Judge Shira Scheindlin in a recent decision. "Even the testimony of Louis Vuitton's director of intellectual property suggests Louis Vuitton's infringement claim is not necessarily premised on a likelihood of confusion between its products and those of [the] defendant, but rather Louis Vuitton's distaste at being associated with the It Bags."

Dooney_burke_it_bag While LV naturally plans to appeal the decision, the judge actually came to the correct conclusion. Why? Common sense will tell you that a woman buying Dooney & Burke is most likely not (nor ever will be) a Louis Vuitton customer, so the Dooney bag would not have cost LV many lost sales. And most importantly, protecting a design from a competitor's version simply because of a close resemblance is anti-competitive.

In actual fact, the Dooney & Burke version probably helped LV by (unfortunately) spreading awareness of the Murakami design. (via WWD)

- Lesley Scott


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