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Capturing the Latest Trends for women
iMedia Connection: The Snickers Factor: When Buzz Turns Bad
02.12.07 | No Comments

iMedia Connection: The Snickers Factor: When Buzz Turns Bad - Thanks to iMedia for giving us this opportunity, and we’ve received a lot of great feedback so far on the piece, which is due to the great work the team here at NMS did in pulling the report together. I also wanted to emphasize a couple things in the article to be clear.

First off, the main angle was about how Snicker’s media strategy made it easier for their critics to attack them, and how that could be avoided in the future by other marketers. Why the creative offended people and whether or not Masterfoods would have been better off addressing the issues involved instead of selling product and promoting the brand is well beyond the scope of the article.

Second, the “five years ago” statement might have been an underestimation- the best comparison I’ve heard to date is to the Miller Lite “Catfight” spot, and that aired in 2003. Though it might be more valuable to the hypothetical question as to what the reaction to the “Mechanics” spot would have been if it featured two women, I think the fact that Miller was able to overcome the controversy and actually expand the schedule of the spot in the face of similar criticism is a testament to the growing influence of the consumer.

Online News is News for…
07.18.06 | No Comments
Category: Trends | Online | Internet | New Media | News

…36 hours. In fact, due to a computer glitch yesterday in acessing the blog, this might actually no longer be news. According to the New York Times, the study, which was done by a physicist at the University of Notre Dame, the time frame was actually much longer than they initiatially thought (2-4 hours).  The study also provided an interesting looking into the readership habits of news - that users read in “bursts” vs. continually. I’d like to see a similiar study done again that also factors in:

- The use of RSS: Does it change readership? I know that at one point, individuals I’ve talked to (myself included) would continuously check their RSS feeds and then after a few weeks/months of use, they’d begin a process similiar to the ‘burst’ process.

-  Mobile technology & its effect on the news cycle. My geuss is that the more mobiel we get, the shorter lifespan a news story will have.

iTunes Playlists Revitalize Older Music
06.26.06 | No Comments
Category: Trends | New Media | Music

The Washington Post has a great article today about how digital playlists and downloads - such as those at iTunes - are helping revitalize older songs/artists.  Its an interesting read - and one that discusses a trend I noticed when I downloaded about 30 songs on iTunes from CDs lost years ago, and then proceeded to download all the other albums that each of the artists have made since then.

Attend a Second Life Marketing Conference (in Second Life)
06.22.06 | No Comments

All the more reason for me to fire back up my Second Life account, Micro Persuasion had a news item up about a Marketing Conference/panel discussion in Second Life occuring tommorrow at noon (PST).

Short Stuff for June 21st
06.21.06 | No Comments

This American Life podcast policy gets some to do some…really bad math - really interesting in light of the “NPR’s podcasts are doing great.” The NPR sucess has probably hurt the perception of some other public radio type shows, like TAL. (Boing Boing)

MySpace limits teen/adult interaction (Wired)

Netflix & Digital Downloads - will they be first? Or late to the game? (CNET)

Speaking of the on/offline convergance..
06.09.06 | No Comments

…Microsoft annouced that its adCenter will also cover offline media, in an effort to provide an alternative to Google. In the offline media world, it does appear that Microsoft has some things up on Google - whereas Google’s effort was targeted at print, Microsoft also has in-game advertising firm Massive Inc. to help pave the way offline.

Looking at the Wooly West of Podcast Ads
04.26.06 | No Comments
Category: New Media | Podcasting

AdAge has an excellent article that looks at the “Big Three” companies trying to hit podcast advertising head on - Podshow, Podtrac, and PodBridge - as well as the difference in opinion regarding who - and how many - are actually listening to podcasts. Podshow was the source of a lot of controversy from the podcasters of the world when the Podshow contract was anonymously emailed to the podcast Keith and the Girl - which they read online.  To date, neither Podtrac or PodBridge have generated much heat from podcasting discussions but more podcasts (including some of the favorites I reviewed back in 2005) have been including ads during their podcasts.

Want to know where TV is going? Check out the new IBM whitepaper.
04.25.06 | No Comments

Today, a quick look at the MIT Advertising Lab blog informed me of this great whitepaper from IBM on the future of television. Among thier predictions is that in the next 5-7 years, we will see “one consumer segment remains passive in the living room, the other will force radical change in business models in a search for anytime, anywhere content through multiple channels.“  Most interesting are the executive recommendations at the end.